ELECTRICAL CONTRACTOR Magazine/ECmag.com published an article written by 180 Degree Education entitled 9 Ways to Retain and Reward Customers.
In a time when competition and pricing pressure affect the electrical industry, it’s especially important to maintain and build your business by taking care of current customers.
Repeat business from loyal customers is a key revenue source and leads to referral business — the best marketing method. What’s more, keeping current customers happy requires fewer resources than finding new ones.
Following are nine suggestions for retaining customers and rewarding them for their loyalty: